Casumo Rebrand
Brand Identity / Creative Direction
An online casino with a quirky attitude, Casumo was founded in 2012 by 5 partners and quickly went on to become one of the fastest growing casinos in Europe. As they grew up, so did their brand and we were tasked with bringing a new dimension and creating a fresh look for the next part of their exciting journey.
Casumo Identity
Colour palette.
Building on the brand strategy and audience research, we designed the visual building blocks for the brand. We introduced a confident, digital-first colour palette with two primary colours - a rich purple and vibrant teal. Two secondary colours - a light pink and warm yellow, accentuate the brand’s friendliness.
Typography.
Casumo’s internal team together with type foundry Atipo, created a custom font in 3 weights, called Casumo Sans, which replaced the variety of fonts used in internal and external communications and became a recognisable brand element. This allowed us to use a typographic approach in various media.
Animation
Casual Business art-directed a number of animated idents in collaboration with Nobl animation studio, to be used as end frames for campaigns and in-product videos. We also created our own ‘Reveal’ animation as a core part of this digital brand.
The reveal animation.
A big need in Casumo’s marketing campaigns is using game art and third party artwork from game providers without compromising the Casumo brand. We created a container animation, a visual that would be instantly recognisable in less than 2 seconds and be able to support any type of content. This reveal animation, which was inspired by the movement of slots, is used at the beginning and end of all content, serving as an instant identifier of the brand.
Casumo Sports.
Supporting the Royals.
When Casumo became the official sponsor for Reading Football club we created visuals for billboards, posters and screens on the side of the field as well as graphics for social media and announcement videos, communicating the excitement of supporting the Royals, for an experience that extends beyond the football pitch.
